A new laboratory has opened in the BIA "Hotel and Restaurant Service, Tourism and Recreation Organization" program. It is based in the former "Tourism Management Study Laboratory."
The new name: "Smart Tourism and Innovative Marketing Laboratory", was approved by the BIA Senate on October 14, 2025 (Protocol Nr. 172).
The laboratory is located at 1/4 Valeria Seile Street, Room 201. It will expand its functions, reorienting it from a purely study laboratory to one with an experimental research focus. Students, working with faculty and staff, will be able to conduct research on coursework, theses, and master's theses, as well as for commercial purposes or under international grants, using the BIA's unique technical and information resources, such as a full-scale, simulated model of tourism service bookings in conjunction with the global distribution system GDS AMADEUS
