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Master’s study programme "Management of communication in the leisure and entertainment industry" course description

No.

Course title

CP (ECTS)

1

Academic Writing

3

2

Business Economics and Management in Leisure and Entertainment

6

3

Business English in a Multicultural Environment

5

4

Communication Research Methods and Presentation

3

5

Creative Thinking Technologies

3

6

Cultural markets and cultural practices

6

7

Culture of Business Communication and Public Speaking

3

8

Digital Marketing

3

9

Financial Planning and Management of an Organization

3

10

Globalization and Cultural Diversity

3

11

Innovative Technologies in Leisure and Entertainment

3

12

Intellectual Capital Management

3

13

Intercultural communication

3

14

International Marketing

3

15

International Project Management in Leisure and Entertainment

3

16

Interpersonal communication

3

17

Introduction to Economic Theory

4

18

Introduction to Finance

5

19

Leadership: Concepts and Strategies

3

20

Legal Framework of Entrepreneurship

3

21

Leisure and Entertainment Industry

4

22

Marketing and Marketing Research

3

23

Methodology and Methods of Socio-economic Research in Leisure and Entertainment

6

24

Quality management systems

3

25

Strategic Management in the Leisure and Entertainment Industry

3

26

Strategic Marketing Communications

3

27

Sustainable Development in Tourism and Leisure

3